《生意账本》 / Journal Art & Story Exhibition

账本记载数字,也记录故事。对于生意人来说,更是一切都在账本里。账本有多厚,故事就有多厚。翻开一本生意账,背后的故事便跃然纸上。
那么,如果把故事视觉化地呈现在眼前,会是什么样子呢?

Account book records numbers and also stories. For businessmen, all the things are in the books. The thickness of an account book is the indication of your story. While opening a business account, the story behind it will also appear.
So, how about visualize the story and present it to the audience, what would it be?
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我们接触了上百位生意人,倾听他们的故事,并汇总成33个手工账本。这些手工账本有的能“玩”,有的能“洗”,有的甚至能“吃”……

We got in touched with hundreds of business people and listened to their special stories and finally organized them into 33 manual account books. These books can play, wash and even eat.

《便利店》:贴满了便利小店里常见的价格标签
《水果店》:账本被设计得像一个包好的大梨子
《五金店》:封面是五金店里的物品:砂纸、螺母、螺丝刀、手套…
《文具店》:设计的时候想要有旧旧的文具盒的感觉
《茶叶店》:一块麻布、一些茶叶、一个茶杯
《烧烤店》:锡纸与竹签,是烧烤的质感
用人们再熟悉不过的物品做账本,反而打破了寻常的思考方式。


账本是很妙的东西,既是载体又是内容。
相比单纯的数字而言,人们更愿意听故事,为好看的事物买单,而账本则是一个特别好的载体,将这几者之间联系起来。

Account book is a wonderful thing that can be a carrier and a content.
People are more likely to listen to moving stories and pay for good-looking products than just numbers. And Account book is particularly a good link to connect all of them.

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“材料重构的过程是有趣的, 制作的时候我们希望带给观众一定的趣味性。”






这一组装置艺术作品,以“账本”这样的形式,视觉化地呈现了“生意”、“场景”和“故事”三者间的联系。希望让受众既能接触到材料本身的质感,也能触到装置背后的情感。

This group decorative work of art is exhibited in the form of "accounting book", shows the connection between "business", "scene" and "story" visually. Hope audiences could touch and feel the material texture and understand the emotions expressed by this art work.



Project:随手记生意账本装置艺术展
Designer:郭茜、蔡承展、赖嘉敏、陈丹群、黄美茵、周圣典
Marketing:傅蝶、董奇
PR:贾诚


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《生意账本》 / Journal Art & Story Exhibition
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